u003cbu003eRethink your business for the digital age.u003c/bu003eu003cbru003e u003cbru003e Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy?u003cbru003e u003cbru003e Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, u003ciu003eThe Digital Transformation Playbooku003c/iu003e shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world.u003cbru003e u003cbru003e Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy--customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models--and how to integrate these into your existing business and organization.u003cbru003e u003cbru003e Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to the u003ciu003eNew York Timesu003c/iu003e. With practical frameworks and nine step-by-step planning tools, he distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage.u003cbru003e u003cbru003e Many books offer advice for digital start-ups, but u003ciu003eThe Digital Transformation Playbooku003c/iu003e is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth.
