u003cbu003eThe missing manual on how to apply Lean Startup to build products that customers loveu003c/bu003e u003cpu003eu003ciu003eThe Lean Product Playbooku003c/iu003e is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice.u003c/pu003e u003cpu003eThe Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing.u003c/pu003e u003cpu003eIf you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to:u003c/pu003e u003culu003e u003cliu003eDetermine your target customersu003c/liu003e u003cliu003eIdentify underserved customer needsu003c/liu003e u003cliu003eCreate a winning product strategyu003c/liu003e u003cliu003eDecide on your Minimum Viable Product (MVP)u003c/liu003e u003cliu003eDesign your MVP prototypeu003c/liu003e u003cliu003eTest your MVP with customersu003c/liu003e u003cliu003eIterate rapidly to achieve product-market fitu003c/liu003e u003c/ulu003e u003cpu003eThis book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product process and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia.u003c/pu003e u003cpu003eEntrepreneurs, executives, product managers, designers, developers, marketers, analysts and anyone who is passionate about building great products will find u003ciu003eThe Lean Product Playbooku003c/iu003e an indispensable, hands-on resource.u003c/pu003e
